The first time I heard the word “hyperimpossible,” it was in a sentence about Elon Musk. I was roaming YouTube to decipher Musk’s thought process when a line hit me.

“Doing one impossible thing is impossible. Doing, like, five impossible things is the product of five impossibilities and that just seems hyperimpossible. But he’s managed it.”

That was before Musk smoked weed in front of 40 million people, became the richest man alive, and shook the cryptocurrency world with a couple of tweets. …

Your colleagues simply don’t get it. No matter how accurate your explanations, their responses remain the same: confused smiles and hesitant nods. Then, the meeting ends, and once again, no progress has been made.

I’ve seen it happen over and over again in my previous life as a Project Management Consultant. Experts like you would show up excited only to leave disappointed and misunderstood. The good news is: you can change that overnight.

What follows is why your communication isn’t optimal and a real-life example that illustrates a solution.

The Curse of Knowledge in a nutshell

It’s a cognitive bias. What’s that? Something (bad) your mind automatically…

Whether they planned it or not, Clubhouse’s founders turned a psychological trick into $1 billion of value. Marketers call it the Scarcity Effect. In a nutshell, the Scarcity Effect makes us place a high value on what’s rare and a low value on what’s available everywhere. For the same reason why gold is more expensive than stone, Clubhouse shines bright in the app store. The invitation-only app that runs exclusively on iPhones is definitely rare. That’s why members love it, and non-members crave it.

The catch? The long wait for the Android version annoyed Grishka, who, unlike many people, could…

Imagine it’s 2008, and you’re one of Tesla’s first engineers.

It’s a sunny Friday morning, and you’re greeted by none other than Elon Musk in the parking lot.

“Guess who’s taking our baby for a ride?” Musk yells before he throws a key your way. “Top Gear is expecting two Roadsters, and you’ll drive this one. Time to show the world what we’ve just created!”

You're good Kristina.

Soon after his daughter was born, Josh Kaufman came to a sad realization. “I’m never going to have enough time to learn anything new. Ever again.”

After all, being a parent is like taking an extra job that involves triple shifts. And so, Josh knew he’s going to lack time. Time he needed to learn new skills required to level up his business as an author and advisor.

But the young parent wasn’t going to give up that easily so off to the library, he went. Josh scanned book after book, looking for an answer to a very specific question…

I know what you’re thinking and, no. I didn’t write these words to trigger some reverse-psychology trick and go viral. We’re here to break down the “All I need to succeed is a viral hit — but damn it, I’m unlucky” thing.

Ready? Sit tight and let me tell you why you’re bullshitting yourself.

First, it’s not bad luck that’s conspiring against you. You didn’t go viral because you suck. It could be your lazy sentences, boring headlines, or rusty ideas. It doesn’t matter. What matters is you suck.

Second, virality is a lot like a lottery ticket. If you…

“There’s a reason that reading has been around for more than 5,000 years. It fucking works.”

But you already know that. What you probably don’t know is who said the words. Mark Manson is a thinker who explains psychology, neuroscience, and philosophy using blog posts filled with poop jokes and f-bombs.

He’s also the author of two massive bestsellers that blew the minds of 13 million people across the world. Since half of Mark’s work is to sit down and read, he definitely knows one thing or two about being a better and faster reader.

On top of Mark’s five…