Can ChatGPT Be the Game-Changer Microsoft Needs to Dethrone Google?
Reports say Microsoft will use OpenAI’s tech to improve its search engine and other products
Two months before ChatGPT came out, Sam Altman, the CEO of OpenAI, had an interview about the place of Artificial Intelligence in the future of business. The first thing that came out of his mouth was Google.
“I’d guess that with the quality of Language Models that we’ll see in the coming years,” he said, “there will be a serious challenge to Google for the first time.” Sam then made it clear he was talking about Google as “a search product” — an important distinction we’ll discuss in a minute.
For now, let’s fast forward to the 4th of January. Microsoft is reportedly planning to upgrade its Bing search engine using ChatGPT. Much like the latter, Bing would answer search queries using natural language instead of a list of links. The only difference is that Bing would access the Internet in real-time and possibly provide a list of links on top of its text response.
“Microsoft hopes the new feature, which could launch before the end of March, will help it outflank Google, its much bigger search rival.” The Information wrote in a piece based on reports from “two people with direct knowledge of the…
