Love this. "A pile of rocks ceases to be a rock when somebody contemplates it with the idea of a cathedral in mind." – Antoine De St-Exupery - Nabil Alouani - Medium

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It was the trifecta of great non-profit marketing: fun, innovative, and monetarily effective. It’s proof that an idea can change the world.

Remember Those Ice Bucket Challenges? They Led to Groundbreaking Research

Sean Kernan

Nabil Alouani

·Oct 16, 2020

Love this. "A pile of rocks ceases to be a rock when somebody contemplates it with the idea of a cathedral in mind." – Antoine De St-Exupery

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Psychology | Business | Marketing — When I’m not reading, I’m writing

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